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MRR, churn, LTV, revenue trends

Transaction volume, balance, refund rate

Payments, orders, catalog, locations

Gateway-settled volume, refund rate (legacy-cart corroboration)

App developer earnings — subscriptions, one-time, usage charges (distinct from merchant-store Shopify)

Merchant-of-record revenue, MRR, subscriptions (polar.sh)

WordPress plugin/theme MoR — sales, subscriptions, per-plugin revenue

Subscription MRR, active subscribers, churn proxy, charge history

EU processor — payments volume, settled payouts, refund rate

App-vendor revenue — sales transactions, active licenses, churn, evaluations

Cross-border payout volume and sources — transaction-statement import (no reporting API)

Digital product sales, subscribers

Digital product sales and subscriptions

Theme/plugin sales, earnings, ratings

Subscription billing, MRR, churn

Subscription billing, MRR, churn, dunning

Subscription lifecycle, MRR, dunning recovery

Global SaaS payments, subscriptions, tax compliance

Payment processing, disputes, settlement

Settled payment volume, payouts, chargeback rate

Lifetime-deal (LTD) partner sales: payout, units sold, refunds

Maintainer sponsorship income, sponsor count, and tier structure

Direct-debit collected revenue, payouts, failure rate

IDE plugin sales & downloads — sales by month, total USD, downloads, trials

BNPL merchant settlements and payout volume

Subscription billing — MRR, active subscribers, churn proxy (Chargify)

LatAm payments and settlements

Commercial marketplace payout & analytics — AppSource / Azure Marketplace + Microsoft Store

Membership & subscription billing — members, accounts, active subscriptions, MRR

Payments, settlements, subscriptions

Merchant-of-record order & subscription revenue — revenue by month, order count, subscriptions, payouts

Crypto invoices (settled fiat volume) & merchant ledger

Captured card volume, settlements, disputes

Crypto checkout charges — settled volume in local fiat

Pan-African payments & settlements

App installs and subscription revenue — active purchases per plan, estimated MRR

Gateway-settled transaction volume, refund rate

African card/bank payments & settlements (NGN/GHS/ZAR/KES)

API subscription earnings — provider payout and gross revenue by API (report import; no API)

MENA app-developer earnings — App Market revenue, installs, active subscriptions

Digital-goods storefront completed-order volume

Mac subscription-bundle developer payouts — payout by app and month (report import; no API)

Settlement volume via settlement-report import (no self-serve API)

Subscriptions, invoices, and monthly recurring revenue (MRR)

Store revenue, orders, products

Public catalog, collections, pricing — no auth needed

Store revenue, orders, products

WordPress store orders, revenue

Store orders, revenue, product count (Ecwid by Lightspeed)

Self-hosted store orders, revenue (Magento 2 / Adobe Commerce)

Self-hosted store orders, revenue, customers (Webservice API)

Maker-store orders, revenue, and product catalog size

Self-hosted store orders and revenue — order-export import (no reporting API)

Creator-store sales and earnings — sales-export import (no reporting API)

Loyalty program members and points activity (retention signal)

JAMstack cart orders and revenue for static-site storefronts

POS payments, orders, and merchant info

Retail POS sales and revenue (X-Series / R-Series)

POS receipts, sales, and item catalog for retail/cafes

Card-reader transactions and settled payouts for micro-merchants

Store revenue, reviews, product catalog

Sales, inventory, fees, buy box, account health

Listings, sales volume, seller metrics, fees

Sales, inventory, order defect rate

Wholesale orders, retailer network, revenue

Social commerce orders, GMV, product performance

POD fulfillment costs — order costs, margins vs storefront revenue

POD fulfillment costs — order costs, margins vs storefront revenue

Sourced-order costs (product + shipping) — the margin side of dropship revenue

AliExpress sourced-order costs — DSers export import (margin side, no API)

Resale marketplace sales and earnings — My Sales Report import (no API)

Music-gear marketplace listings, sales, seller rating

Resale marketplace sales and proceeds — sales/payout CSV import (no seller API)

Reseller sales, payouts, and seller level (sneakers/streetwear)

Livestream marketplace sale proceeds — payout-export import (no seller API)

Shipment volume trend, carriers, shipping spend — independent order-count corroboration

Return volume and refund-vs-exchange retention mix

Tracked shipments and delivery performance (delivered rate, transit days)

Shipment volume and postage spend — fulfillment corroboration

Affiliate commissions — earnings-report import (Amazon has no reporting API)

Affiliate network commissions — transactions, confirmed vs pending, advertiser mix

Partnership platform commissions — actions, payouts, program diversity

Commission Junction — commission detail, advertiser concentration

Affiliate network commissions — legacy LinkShare programs

Affiliate + vendor sales for digital/info products

Auto-affiliated commerce-content commissions — merchant mix, confirmed vs pending

EPN publisher earnings — commissions, clicks, EPC (distinct from the eBay seller connector)

Own referral program — referred MRR/revenue and commission liability owed to promoters

Affiliate network publisher commissions — approved vs pending, advertiser mix

Own affiliate program — referred orders/revenue and commission liability owed to affiliates

Affiliate network publisher commissions — approved vs pending, EPC, campaign mix

Own partner program — attributed customer revenue and commission liability (reward payouts) owed to partners

Own affiliate program — referred revenue (conversions) and commission liability owed to affiliates

Own affiliate program (Stripe-native) — referred revenue share and commission liability owed to partners

Travel affiliate network commissions — confirmed vs pending, program mix

Performance-marketing funnel — clicks, conversions, attributed revenue and partner payout

Own Shopify affiliate program — referred revenue and commission liability owed to affiliates

Ad earnings, impressions, CTR, RPM

Ad server network revenue, impressions, eCPM

Display ad revenue, RPM, page views, earnings

Premium display ad revenue, RPM, seasonal trends

Ad revenue, EPMV, traffic quality scoring

Display ad revenue for mid-tier publishers — earnings-report import (no public API)

Content-recommendation publisher revenue — daily revenue, page views, RPM cadence

Engage/Smartfeed publisher earnings — daily revenue, page views

Display (ad exchange) + Commerce affiliate earnings — per-surface and combined revenue

Contextual ad revenue (Yahoo/Bing network) — earnings-report import (no public API)

Managed header-bidding publisher ad revenue — earnings, impressions, RPM

Video/display ad revenue for mid-to-large publishers — earnings-report import (no public API)

Direct-sold placement earnings — earnings-export import (no reporting API)

Push / pop / native publisher earnings — SSP revenue, impressions, RPM

Patron count, pledge revenue, retention

Membership revenue, subscribers, churn

Course sales, membership revenue, student engagement

Course enrollment, revenue, completion rates

Online course revenue, students, engagement

Digital products, memberships, revenue

Funnel revenue — orders, subscriptions, contact-list size (CF 2.0 API)

Info-product sales history, active subscriptions, refund rate

Book royalties — royalty-report import (KDP has no reporting API)

Supporters and membership subscriptions

Music-distribution royalties by DSP/month — earnings-TSV import (no reporting API)

Creator-commerce orders and memberships

Creator tips, memberships, and shop sales — transactions-CSV import (no reporting API)

WordPress LMS enrollments, groups, and catalog via the WP REST API

Course orders, users, and catalog size

WordPress membership members, subscriptions, transactions, and derived MRR

Creator storefront sales — sales-CSV import (no reporting API)

Contacts, sales, and recurring subscriptions

Course revenue — revenue-report import (Udemy's instructor API is access-gated)

Membership customers, subscriptions, invoices, and derived MRR

Hosted-video plays, followers, and OTT membership revenue

Music/merch sales — CSV import (no reporting API)

Memberships, sales, and leads

Course and digital-product sales (regional: Brazil)

Digital product sales — CSV import

Teacher royalty earnings — CSV import (no reporting API)

Donation / tip history

Hosted-media plays and viewer engagement

SaaS metrics, MRR, churn, LTV

Subscription analytics and revenue reporting

Subscription analytics — MRR breakdown, churn cohorts, retention

App analytics, DAU/MAU, crash-free rate, retention

Mobile ad revenue, impressions, eCPM

Mobile subscriptions, MRR, active trials

Ratings, reviews, version history, downloads

Ratings, reviews, installs, app info

Real reviews stream, in-app purchase performance, app metadata

Reviews stream, in-app products, release tracks, vitals

Cross-store app intelligence — downloads, revenue, and ratings across App Store / Google Play / more from one API

Extension user count, rating, and review count from the public listing

Install attribution, ROAS, cohort analysis

Mobile attribution, fraud prevention, cohorts

Deep linking, attribution, cross-platform analytics

Ad-mediation revenue — consolidated network earnings, eCPM, per-app split

Ad-mediation revenue — network earnings, impressions, per-app split

Subscription MRR, churn, active trials

In-app ad revenue, impressions, eCPM

Ad revenue, impressions, eCPM (Vungle reporting)

In-app (FAN) ad revenue, impressions, eCPM via Graph API

In-app ad revenue and eCPM (publisher reporting)

Push subscriber counts, notification volume, CTR

Attribution, cohort ROAS, aggregated UA spend

Indie MMP attribution, ad-revenue LTV, UA spend

Push / in-app engagement and addressable audience counts

Fire/Android app sales — earnings-report import (no reporting API)

Engagement analytics, MAU/DAU stickiness, retention cohorts

Downloads + paid reports (China / Huawei-ecosystem)

Publisher ad revenue, impressions, fill rate

Install attribution, clicks, cohort ROAS

Engagement & retention analytics — DAU/MAU, stickiness, retention (India/SEA)

TikTok-network in-app ad revenue and eCPM (publisher reporting)

Subscription analytics — MRR, active subscribers, trials, churn

Seller stats — downloads, revenue

Paywall conversion rate, trial starts, revenue per paywall

Mobile ad revenue and eCPM (regional RU/CIS; account currency, RUB default)

Steam game — in-game MTX revenue (publisher key), review score, live players; base-game sales & wishlists via report import

Indie game purchases, downloads, earnings per project

Experience engagement (DAU, playtime) and Robux earnings analytics

Publisher asset sales, revenue, refunds (legacy sales API)

Web-game ad-revenue share — plays/revenue export import (no reporting API)

PC game sale proceeds — payout / sales statement import (no reporting API)

DRM-free PC game sale proceeds — sales / revenue-share statement import (no reporting API)

VR app/game sale proceeds — dashboard sales export import (no reporting API)

Web-game ad-revenue share — plays/revenue export import (no reporting API)

Event types, booked-event volume/trend, cancellation rate

Appointments — booking volume/trend, cancellation rate, revenue per appointment

Studio/wellness — class sales, memberships, transaction volume (partner-gated; report import fallback)

Salon/barber/wellness — appointment revenue + volume via report import (regional; no API)

Bookings, event types, cancellation rate, team utilization

Restaurant reservations — cover counts / reservation volume import (no self-serve API)

Salon/spa/fitness — appointment revenue + volume via report import (no API)

Field-service business — jobs, quotes, invoiced revenue, client count

Home-services — jobs, estimates, invoiced revenue, outstanding balance

Field-service — jobs, memberships, AR, technician utilization

Delivery sales/payouts — portal export import (no merchant API)

Restaurant POS — order volume, gross/net sales (partner-gated; report import fallback)

Delivery orders + payouts via Marketplace APIs (partner approval; report import fallback)

Delivery sales/payouts — order/payout statement import (no merchant API)

Freelancer/agency earnings, contracts, job success score, client concentration

Freelance earnings — orders, gig mix, ratings via CSV import (no seller API)

Client-services revenue — projects/invoices export import (no API)

Client-services revenue — projects/invoices export import (no API)

Short-term-rental earnings, nights, occupancy proxy — transaction-history import (no host API)

Vacation-rental PMS — reservations, host payouts, occupancy, channel mix

Vacation-rental PMS — reservations, revenue, occupancy, channel mix

Short-term-rental earnings, nights, occupancy proxy — reservation/payout import (no host API)

Car-rental earnings, trips, days — trip/earnings statement import (no host API)

ERP financials, revenue recognition, invoicing

Multi-entity accounting, revenue, expenses

ERP financials, sales, purchasing

Open-source ERP — accounting, inventory, sales

Small-enterprise ERP financials and operations

Cloud accounting, invoicing, expenses

P&L, balance sheet, vendor list, owner-equity ledger — powers SDE calculation

P&L, balance sheet, payroll — alternative to QuickBooks for international SMBs

P&L for agencies / freelancers / service businesses — powers SDE

Free accounting popular with solopreneurs — P&L for SDE

SMB Sage P&L (distinct from Sage Intacct)

UK SMB accounting — P&L summary for SDE

AU / NZ SMB accounting — P&L for SDE

Managed-bookkeeping P&L for SDE — financial-package import (no reporting API)

SMB accounting P&L (revenue, expenses, net income)

Real-time startup accounting — P&L, burn, runway for SDE

Indian SMB ledger P&L for SDE — Profit & Loss export import (REGIONAL: India; no cloud API)

Bank-level revenue cross-check — lifts revenue confidence to 0.95

Modern banking for digital businesses — direct revenue + balance verification

Multi-currency balances + outgoing activity — payout-account corroboration for international sellers

UK/EU bank-verified revenue — transactions + balances cross-check

Business-card charges — operating-cost verification via statement import (no reporting API)

Business banking deposit volume — transaction-statement import (no reporting API)

Solopreneur banking deposit volume — transaction-statement import (no reporting API)

Freelancer banking deposit volume — transaction-statement import (no reporting API)

Neobank deposit evidence via transaction-CSV import (no API)

Neobank deposit evidence via transaction-CSV import (no API)

Traffic, sessions, audience, conversions

Search performance, keywords, indexing

Bing search clicks, impressions, and query stats for verified sites

Self-hosted/cloud analytics — visits, pageviews, bounce (GA alternative)

Site stats for WordPress.com and Jetpack-connected sites — views, visitors, subscribers

Call tracking — call volume, answer rate, new callers (lead-gen site evidence)

Privacy-first traffic and engagement analytics

Simple, privacy-focused site analytics

Call/text/form conversions by source

Lead attribution — calls, forms, chats by source with quotable value

Yandex search clicks, impressions, indexing

Tracked keyword rankings, search visibility and share of voice

Korean search performance — clicks, impressions, CTR, position (report import; no API)

Tracked keyword rankings, visibility history

Event analytics, funnels, user engagement

Web + product analytics — sessions, pageviews, event volume (often the only analytics on indie SaaS)

Product analytics, retention, behavioral cohorts

Heatmaps, session recordings, conversion funnels

Session replay, frustration signals, conversion insights

CDP — event routing, identity resolution, data governance

Landing pages, visitors, conversion rates, leads

A/B experiments and measured conversion uplift (CRO program activity)

Channel subscribers, views, video metrics

Page followers, engagement, insights

Followers, reach, impressions, media engagement

Phone quality rating, verified name, conversation volume

Followers, post views, likes, replies

Channel followers, paid subscribers (scope permitting), VOD/clip views, stream cadence

Company followers, page views

Pins, boards, followers, audience analytics

Followers, video views, engagement rate

Followers, engagement rate, impressions

Brand mentions, subreddit activity, sentiment

Public AT Protocol profile — followers, posts, engagement

Channel followers and subscriber counts

Followers + message delivery stats (JP/SEA-centric)

Account followers, statuses, engagement on any instance

Creator earnings and views — dashboard export import (no reporting API)

Public profile — subscribers, Story/Spotlight views

Blog followers, posts, notes

Community members + wall engagement (Russia-centric)

Followers + article reads (China-centric)

Community server — members, online activity, channels, boosts

Owned/moderated subreddit — subscribers, activity, growth

Paid community — members, spaces, activity

Forum — members, topics, posts, 30-day activity

Self-hosted forum — members, threads, posts, 30-day activity

Channel/group — subscriber count, admin structure

Paid-community memberships — active members, products, growth

Paid community — member-list import (Skool has no API)

Group members/growth — admin-export import (Meta closed the Groups API in 2024)

Community platform — members, spaces, posts (GraphQL admin)

Self-hosted forum (IPS) — members, topics, posts

Self-hosted forum — members, posts, activity (statistics import; phpBB has no API)

Paid/gated members' Slack — member count, weekly-active %, channel activity

Community members, groups, activity

Users, discussions, activity

Users, topics, posting activity

Members, discussions, activity

Legacy forum members/posts stats (report import)

Subscribers, open rates, campaigns

Profiles, flows, campaign metrics

Subscribers, sequences, broadcasts

Ecommerce email/SMS, automations, revenue attribution

SMS marketing for Shopify — subscriber list, campaigns (transferable SMS audience)

Ecommerce CRM, email automations, revenue tracking

Behavioral messaging, segments, campaign analytics

Email, SMS, CRM, marketing automation

Email campaigns, subscriber lists, analytics

Email campaigns, contacts, engagement metrics

Email campaigns, automations, landing pages

Email marketing, autoresponders, funnels

Newsletter subscribers, open rates, revenue

Newsletter subscribers, engagement, paid conversion

Cross-channel messaging, user profiles, campaign analytics

Customer engagement, push, email, in-app messaging

Enterprise marketing automation, lead management

Enterprise marketing automation, lead scoring

Customer journeys, CDP, marketing automation

SMS subscriber base, campaign revenue

Email subscribers, list growth, campaign engagement

Send volume, bounce/spam rates, contact counts

Newsletter partner-program referrals and paid-recommendation earnings

Send quota, volume, bounce / complaint rates

Contacts and campaign engagement (regional UK/EU account)

Lists, subscriber growth, campaign stats

Email subscribers and segments

Mailing lists (contacts / send totals not exposed via API)

Send volume, delivery / bounce stats

Contact lists, campaign + transactional stats (EU data residency)

Transactional send volume, bounce / open rates

Sending domains and verification status

Podcast hosting — shows, episodes, download analytics

Podcast hosting — episodes and play counts

Podcast hosting — episodes and download stats

Podcast plays, followers, episode cadence, earnings — analytics-CSV import (no public API)

Podcast listeners and followers via the JWT-signed API (Analytics-CSV fallback)

Podcast downloads and ad monetization — report import (no reporting API)

Shows, episodes, and downloads

Podcast downloads and ad earnings — export import (no reporting API)

Episode downloads and unique listeners

CRM contacts, deals pipeline, marketing forms

Accounts, leads, opportunity pipeline

Contacts, automations, campaigns, deals

Deals, leads, contacts, pipeline analytics

Pipeline stages, deal velocity, win rates

Sales pipeline, activity metrics, call logs

CRM contacts, deals, lead scoring

Google Workspace CRM — contacts, pipeline, activities

CRM, marketing automation, invoicing — formerly Infusionsoft

All-in-one CRM, funnels, automations

CRM contacts, deals pipeline

Small-business CRM — contacts + pipeline deals

CRM deals + contacts via inbound webhook (region/portal-hosted)

CRM parties + opportunities pipeline

CRM contacts + opportunities pipeline

Pipeline deals (+ contacts via search term)

Gmail-native CRM folder records — contacts + deals

CRM contacts + deals pipeline

CRM leads + contacts pipeline (JSON-RPC)

CRM contacts + deals pipeline

CRM contacts + opportunities pipeline

Gmail-native CRM pipelines/boxes (deal value not exposed by API)

Accounts/contacts + opportunities pipeline

Prospecting, enrichment, outreach sequences

Sales engagement, cadences, analytics

Revenue execution, sequences, deal insights

Star rating, review count, local signals

On-site product reviews — rating distribution, verified-buyer share, review velocity

On-site product reviews — review counts, average rating, verified-buyer share, review velocity

Employer rating, review count, CEO approval — public page, best-effort

Star rating, review count, response rate

Star rating, review count, category ranking

Ratings, review count, recommendation score

Business rating, review count, claimed status

Launches, upvotes, badges, reviews

Brand mentions, community buzz, engagement

BBB rating, accreditation, complaint volume — public page, best-effort

Merchant + product reviews, average rating, rating trend

trScore + review count — public product page, best-effort

Aggregated review/rating data, response rate

Verified-purchase reviews, ratings

Ratings, review count (Gartner Digital Markets)

Reviews, ratings, lead conversations

Business rating, review count

Ratings, review count (Gartner Digital Markets)

Ticket volume, CSAT, resolution times

Conversations, contacts, team performance

Ecommerce helpdesk — tickets, revenue per ticket, CSAT

Conversations, happiness score, response times

Ticket volume, SLA compliance, agent performance

Shared inbox analytics, response times, SLA metrics

Helpdesk tickets, CSAT, agent productivity

Conversations, response time, contacts

Chat volume, first-response time, satisfaction

Conversations, channels, agent workload

Conversations, CSAT, SLA metrics

Conversations, response time, satisfaction

Chat volume, response metrics, contacts

NPS surveys with verbatim responses + theme detection

NPS / CSAT with role-based segmentation

In-app NPS with timing-aware sampling

CSAT / CES / NPS tied to the help desk

NPS / CSAT survey responses

Independent legal-entity good-standing / registry verification across jurisdictions

Existing secured debt / liens against the business — transfer blocker + lender debt-schedule input

Active litigation, judgments, and bankruptcy filings against the entity

Counterparty identity verification for lender/buyer KYC

Sanctions, PEP, and adverse-media screening of a counterparty

Ingest a counterparty's existing SOC2/ISO control results into CompTrail

Ingest a counterparty's existing Drata control results into CompTrail

Business/owner credit profile beyond bank-feed cash flow (provider-agnostic)

Public trust center — live SOC 2 / ISO / GDPR status, best-effort

Cap table — ownership concentration, largest holder, option pool

Ingest a counterparty's privacy/compliance assessment results into CompTrail

Ingest a counterparty's existing SOC2/ISO control results into CompTrail

Ingest a counterparty's existing Sprinto control results into CompTrail

Ingest a counterparty's existing Thoropass control results into CompTrail

Multi-state sales tax compliance, nexus tracking, registered states

Sales tax automation — registration state tracking, filing history

SaaS sales-tax compliance — nexus registrations, filing history

VAT/GST/sales-tax — jurisdiction registrations, threshold tracking, receipts

Payroll detail — identifies family on payroll, owner salary, contractor mix

Payroll, contractors, equity — comprehensive HR view

Payroll — owner/officer compensation for SDE add-backs

Payroll — owner compensation + headcount for SDE add-backs

International payroll / contractors — comp + contractor mix

Headcount, tenure, hiring cadence

Headcount, org spread, tenure, attrition

PEO payroll — headcount, gross payroll & benefits cost

SMB payroll — owner/officer compensation + headcount for SDE add-backs

EU HRIS — headcount, org spread, turnover

Global payroll/EOR & contractor headcount and cost

Corporate-card spend — operating-cost verification

Corporate-card spend — operating-cost verification

Accounts payable / receivable spend visibility

Expense-report spend visibility

Organization spend — trailing-90d cost-of-goods from the admin Cost Report (monthly spend, last-billed date)

Billable hours, invoiced amounts, client concentration

Organization spend — trailing-90d cost-of-goods from the admin Costs API (monthly spend, last-billed date)

Corporate-card spend — operating-cost verification

Accounts-payable vendor spend — payment-history import (no reporting API)

Repos, commits, contributors, languages

Projects and repository metrics

Cloud repositories

Git repos, pipelines, work items

Workflow runs, success rates, build times

Pipeline status, build duration, flakiness

Pipeline health, build queue times, agent utilization

Deployment frequency, change failure rate, DORA metrics

Error rates, unresolved issues, event volume

Uptime, monitoring, infrastructure health

Sprint velocity, backlog, issue resolution

Issue tracking, cycle velocity, triage health

Wiki size, documentation coverage

Identity platform — registered users, MAU, daily login/signup activity

Error rates, open errors, release stability scores

Authentication platform — registered users, sign-up trend, sampled active users

APM throughput and error rate via NerdGraph

Package download counts (weekly/monthly) and week-over-week trend

Extension installs, rating, and trend from the public gallery

Public plugin/theme stats — active installs, downloads, rating

Search index sizes and monthly search operations volume

Public image pull counts and stars

Mobile observability — crash-free rate, ANR rate, network error rate

Dashboards, datasources, and folders

Public formula/cask install analytics (30/90/365-day)

Crash reporting, crash-free rate, app quality scores

Feature flags, environments, and seats

Public package download counts (day/week/month) and week-over-week trend

Active error items and occurrence rates

Deployments, framework, deploy success rate

DNS, CDN, WAF, cache hit rates, edge traffic (unique visitors)

Service costs, infrastructure breakdown

Services, billing, architecture

Projects, database usage, edge functions

Postgres branches, databases, endpoints

Shared-hosting account — disk, domains, email accounts, backups

Servers, load balancers, volumes, estimated monthly cost

Droplets, databases, apps, billing

Sites, deploys, build minutes, bandwidth

Services, databases, spend

Dynos, add-ons, pipeline maturity

Services, deployments, usage, spend

Apps, machines, regions, bandwidth

Serverless container deployments, traffic, costs

Subscription costs, resource groups, services

Managed WordPress sites, plan, visits

Instances, invoices, monthly spend

Dedicated servers and bills

Instances and billing history

Managed WordPress installs and sites

Managed-cloud servers and hosted applications

Compute instances, block storage, and month-to-date spend

Managed Drupal/WordPress sites, frameworks, and plan tiers

Instances and month-to-date billing consumption

Public REST API content data

Deep site intelligence — plugins, themes, security, DB, performance

Site stats, CMS items, form submissions

Site analytics, ecommerce, content

Site data, visitors, ecommerce metrics

Subscriber count, newsletter metrics, content

Content types, modules, users

Headless CMS entries, content models

Headless CMS content and API usage

Domain parking revenue — earnings, per-domain splits

Domain parking revenue — earnings, per-domain splits

Domain sale proceeds — transaction-statement import (no reporting API)

Domain status, lock, expiry, nameservers, transfer readiness

Domain status, DNS, auto-renew, lock status

Domain portfolio — expiry, auto-renew, lock status, renewal costs

Domain portfolio — inventory, expiry, auto-renew, renewal pricing

Own-account Sedo evidence — parking earnings, marketplace listings, completed sales

Aggregated domain parking revenue rollup — earnings, per-domain splits

Brandable marketplace — listings, sales, seller commissions

Registrar portfolio — inventory, expiry, transfer lock, auto-renew

Domain portfolio & sale proceeds — Efty/Efty Pay export import (no reporting API)

Domain portfolio — inventory, expiry, auto-renew, lock status

Domain portfolio — inventory, expiry, lock status, marketplace/parking

Brandable-name marketplace — listings/sales statement import (no API)

Domain portfolio tracking + marketplace listings, estimated value

Domain portfolio — inventory, expiry, auto-renew, lock, renewal prices

Domain inventory — registrar portfolio import (no portfolio API)

Domain portfolio + marketplace — inventory, expiry, listings

Domain portfolio — inventory, expiry, auto-renew, lock, DNS

Domain inventory — registrar portfolio import (absorbed Google Domains; no API)

Cloud data warehouse — query volume, storage, compute

Google data warehouse — datasets, query costs, usage

BI dashboards, data models, query volume

Microsoft BI dashboards, report usage, data refresh

BI dashboards, workbook usage, data sources

Uptime monitoring + 12-month SLA history

Uptime + response-time history

Uptime, incidents, on-call schedules

Incident count, MTTR, services, and responders

Public status + incident history (MTTR, 90-day incident rate) for a statuspage.io page

Synthetic-check inventory, uptime, and p95 latency

Diligence documents, financial exports, SOPs

Document storage, shared folders, file activity

Microsoft document storage, diligence packs

Team document libraries, knowledge bases

Enterprise content management, secure file sharing

Projects, tasks, milestones, team workload

Boards, items, automations, team activity

Tasks, sprints, time tracking, goals

Boards, cards, checklists, activity

Projects, to-dos, message boards, schedules

Wiki pages, spaces, documentation coverage

Docs, tables, automations, team usage

Sheets, dashboards, reports, automations

Projects, tasks, time logs, workload

Agency budgets, profitability, utilization, client concentration

Tracked time, billable rates, project costs

Tracked hours by project, billable ratio, project concentration

Workspace activity, channels, user engagement

Team activity, channels, meeting volume

User count, license usage, security posture

License count, user activity, service health

Identity provider — users, groups, SSO apps, MFA adoption

Vault usage, team members, security reports

Active zaps, task volume, connected apps

Scenario complexity, execution volume

Base size, record volume, automations

Campaign spend, clicks, conversions, CPA

Facebook/Instagram ad spend, ROAS, conversions

Campaign spend, leads, conversion rates

Ad spend, impressions, CTR, CPA

Bing/Edge ad spend, clicks, conversions

Sponsored products/brands spend, ACoS, ROAS

App Store search ad spend, installs, CPA

Retail media ad spend, ROAS, conversions

Pinterest ad spend, impressions, conversions

Reddit ad spend, CPC, conversions

Snapchat ad spend, impressions, conversions

X (Twitter) ad spend, impressions, clicks

Influencer program spend, creator roster, attributed revenue

Quora ad spend, clicks, conversions

Comparable listings, asking prices, revenue multiples

Premium listings, profit multiples

SaaS & startup acquisition comps

Transaction history, escrow-backed transfers

Tax Returns

IRS forms, gross revenue, net income, YoY trends (upload on an asset)

Profit & Loss

Monthly/quarterly P&L, margins, expense breakdown

Bank Statements

Deposit verification, cash flow, seasonality

Revenue Reports

Platform-exported CSVs from any payment processor

Contracts

Customer agreements, vendor terms, renewal risk

Appraisal Reports

Prior valuations, broker CMA reports